STRUCTURE :: JOTUN'S 2016 RANGE
Showcasing striking shades for interiors, Jotun made the debut of its latest colour palette at Fuorisalone 2016’s Structure, the Norwegian exhibition at Milan design Week 2016, where it was names one of the top six brands!
Bringing together a unique combination of Nordic craft and design talent, Structure is a brand new initiative intended to showcase the vision, innovation and artistry behind Norway’s contemporary creative scene—regardless of sector, discipline or material specialism. The invited participants responded to the themes ‘structure or ‘trace’ – whether in terms of a mark of a prior existence, a small amount, a path, or an act of tracking. The result was a broad spectrum of unique interpretations, including innovative material applications all staged against backgrounds of Jotun's palette of three unique colors, 2526 Dusky Pink, 6232 Seaweed and 2438 Structure.
The whole experiential display took us back to the warmth of life with its subtle and distinctive shades. Those three colours make it exciting to use and coordinate with a selection of hues that would accentuate any space and make it look on trend.
The new palette has us all excited to incorporate it into our new projects! You too can help yourself to some colour inspiration from Jotun Paints Arabia's S/S2016 collection... it will have you wanting to repaint your whole home!